ONLINE SHOPPING CONVENIENCE AND REPEAT PURCHASE BEHAVIOR AMONG ACADEMIC STAFF OF FEDERAL POLYTECHNIC NEKEDE, IMO STATE, NIGERIA

Abstract

This paper explores the relationship between online shopping convenience and repeat purchase behavior among academic staff at Federal Polytechnic Nekede, Imo State, Nigeria. It examines how online shopping convenience and its dimensions (access convenience, transaction convenience) relates to repeated online purchases. Descriptive survey design was employed to obtain quantitative data from Academic Staff of Federal Polytechnic Nekede, population of approximately 500 academic staff at Federal Polytechnic Nekede and a sample size of 220 was also used. Stratified random sampling was adopted, structured questionnaire was designed. The result shown that correlation coefficient (r = 0.72) reflects the overall relationship between online shopping convenience dimensions (access and transaction convenience) and repeat purchase behavior, regression coefficients (β) indicate the predictive strength of access convenience (β = 0.35) and transaction convenience (β = 0.29) on repeat purchase behavior. The study concludes that online shopping convenience significantly drives repeat purchase behavior among academic staff at Federal Polytechnic Nekede and recommended that E-commerce platforms should partner with reputable logistics companies to improve delivery channels and address delays in Nigeria