ENTREPRENEURIAL INTERVENTION SCHEMES AND PERFORMANCE OF FOOD AND BEVERAGE COMPANIES IN RIVERS STATE, NIGERIA.

Abstract

This study examined the relationship between entrepreneurial intervention schemes and performance of food and beverage companies in Rivers State, Nigeria. Specifically, it investigated the influence of training schemes and financial schemes on operational performance and operational performance. The research adopted a cross-sectional survey design, with a population comprising 84 food and beverage firms in Rivers State. The entire population was used as the sample, involving 336 managers across the firms. A validated questionnaire, tested for reliability using Cronbach Alpha, was administered, and 330 copies were successfully retrieved for analysis. The data were analyzed using mean and standard deviation for univariate analysis, Spearman Rank Order Correlation Coefficient for test of hypotheses. The findings revealed a significant relationship between entrepreneurial intervention schemes and the performance of food and beverage companies in Rivers State. The study further established that corporate culture significantly moderates the relationship between entrepreneurial intervention schemes and performance outcomes. Based on these findings, the study concluded that entrepreneurial intervention schemes are vital for enhancing organizational performance. It recommended that the government, multinational corporations, and private sector stakeholders should actively support continuous entrepreneurial training and financing initiatives in order to strengthen marketing effectiveness, improve operational efficiency, and promote a culture of innovation and solution-orientation within the industry.