Vol. 3 No. 1 (2026)

Articles

• CONSUMER PERCEPTIONS OF NARRATIVE ADVERTISING EFFECTIVENESS IN NIGERIAN TELECOM COMMERCIALS ON YOUTUBE

  Ibrahim B. Fatoyinbo , Rotimi Williams Olatunji, PhD , Ganiu Okunnu, PhD (Author)

  1-17

  • PDF

• EFFECT OF SIMULATION-BASED LEARNING STRATEGY ON STUDENTS' ACADEMIC ACHIEVEMENT IN AGRICULTURAL SCIENCE IN SENIOR SECONDARY SCHOOLS IN ABIA STATE

  Ezea, Chinenyenwa Emmanuel, PhD., Ezea, Nzubechi Faith (Author)

  18-31

  • PDF

• EFFECTIVENESS OF TIE-AND-DYE TRAINING IN ENHANCING TECHNICAL COMPETENCIES AND ENTREPRENEURIAL READINESS AMONG UNDERGRADUATE STUDENTS IN MAKURDI, NIGERIA

  Odums Chinonso Princewel, Enefola Wandoo, Manga Patience (Author)

  32-43

  • PDF

• SOCIO-CULTURAL BARRIERS AFFECTING FEMALE ENTREPRENEURIAL ENGAGEMENT IN NIGERIA’S ECONOMY: A CRITICAL ANALYSIS

  OYEDOKUN, Mary Ajibuwa , IGHIERE, Kenneth Aloaye , NNAM-OBI, Joy Nkechinyere (Author)

  44-58

  • PDF